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About Us - Auto World of Big Stone Gap

AutoWorld is voted 'Best of the Best' New and Used Car Dealer

Auto World began back in 1981.  Elmer Lester and John Morrissey, the founders and original owners, are still present and active on a daily basis.  This leadership, dedication, and willingness to help our customers has served us well.  In fact, it has kept us in business for over 30 years.

We place a high value on our relationships, not our sales numbers.  Since the majority of our business comes directly from our repeat customers, we make every effort to ensure you are treated like family when you visit with us.  We do not like surprises and we know that you do not either.  This is why our upfront approach has kept us going when other dealerships have failed.  Shop here and you will see that are very different - in the best way.

All dealerships will tell you that they take care of their customers and that they value your business - but at Auto World we mean it, and we stand behind that statement.  We will make sure you are 100% satisfied before, during, and long-after the sale.  We will go out of way to make certain you are treated just as we would want to be treated.  When you shop with us you are not just a 'customer' - you are part of our family.

We are not your typical car dealer and we are proud of that.  We have a very friendly staff and offer our customers a 'no-pressure', worry-free buying experience.  We are truly here to hep you!

The staff of Auto World will work hard - for you.  We will do our best to help you take home the exact car or truck you want, at a payment that is right for you.  From sales to finance from service to parts, every employee, in every department has the mission to earn your business and offer you the best car buying experience you have ever had. 

The Finance and Service Departments are staffed with highly trained individuals who have the experience and expertise to help you, no matter your question. Stop by and visit us today at 721 East Fifth St North Big Stone Gap, VA to see it all for yourself!  You too will experience why AutoWorld was voted 'Best of the Best' New and Used Car Dealer in our area.  We are here to help you.

Our well-stocked new and pre-owned inventory of Jeep, Chrysler, Dodge and RAM vehicles are constantly being updated so your next car or truck is probably already here!  Shop us online, view the vehicels, watch the videos, then visit with us and let us help you.  You will be amazed.

Want to meet the AutoWorld Family ?

Want to Contact AutoWorld ?

Want to view our New and Used Car Videos ?


Hear What Our Customers Have to Say

"Submitted via email"

I wanted to take a moment and tell you what a pleasure it was to work with Jamie, Brian, and AutoWorld.  Your pre-sale communication was outstanding and really the reason we visited AutoWorld in the first place.  I'll be honest, I came ready to have to haggle to a large degree but it was completely unnecessary.  Brian Clark was upfront, honest and committed with us in finding the options available and communicating all of the cost associated with them.  He was also wonderful in finding the best deal for us including several incentive discounts and a great financing rate.

I was so impressed with AutoWorld that we will definitely be return customers.  We are looking forward to many years with our new Chrysler Town & Country van.  I want to thank you and Brian for making our purchase experience a good one!

Keith,UVA Wise

"Submitted via email"

It's funny because I was at a Dodge dealership in Austin, TX (where I live) the weekend before I bought this Viper from you.  They tried to jerk me around on a car deal offering me 50% of my car's trade in value and attempting to get me to pay over sticker for a car that didn't demand anywhere near that type of premium.

I worked in the car business for over 5 years and have a car dealer family.  I know what's right and what's wrong, and they did it wrong.  I was so irritated by the experience, I started looking on eBay that day and found this gorgeous Viper on your lot.


You and the Auto World team provided a great transaction.  The car was exactly as described - "perfect".  The price was fair and just as importantly fairly negotiated.  Dennis, the GM, hand delivering the car to me at the Knoxville airport so I had time to drive to New Orleans to see my family for Easter was the icing on the cake. 


Like I said, I know the car business ... you guys do it right.  Thanks.  It was a great experience. 

Gabriel,Austin, TX

"Submitted in person"

I have purchased 3 vehicles from AutoWorld in Big Stone Gap.  I have been very pleased with the way I have been treated, always with fairness and kindness.  I have always received great service from the sales, finance, and service departments.  I use your service department for most of my vehicle work and everyone is always honest and helpful.  Ralph, my salesman for the most recent Jeep we purchased, was also very kind.  I highly recommend Auto World and will do business with them again when I am ready for my 4th vehicle!

Donny,Norton, VA

"Submitted via Survey"

Jimmy, my salesman, was a great help in my search.  He was willing to do anything to help me which was greatly appreciated.  This was the biggest reason I did purchase the vehicle from Auto World.  Thank you!

Cindy,Wise, VA

"Merchant Circle Online Review"

Very Pleased.  I have traded with Auto World in Big Stone Gap for years. All of my family trades with them and we are always very pleased. They are very friendly and they will go out of their way to take care of you. I highly recommend them.

Elizabeth,Big Stone Gap, VA

"Submitted via email"

Jamie, Ralph, and the rest of the staff at Auto World were very kind and welcoming. There was none of the typical 'pushy salesperson' pressure that you sometimes see at car dealerships. They were extremely helpful and made our 3-hour drive to Big Stone Gap, VA well worth our time. We have been very pleased with our purchase thus far and look forward to doing business with Auto World again someday for our vehicle needs in the future. Anyway, thank you for all of your help and so far I am loving the new Altima. Also, please tell Ralph that the extra key he sent in the mail did work. 

Thanks again!

Tara,Pikeville Kentucky

"Submitted via email"

I recently sold a vehicle to Auto World.  Although I was not purchasing a new vehicle at the particular time, they treated me with kindness and professionalism.  I will definitely consider them for my next new vehicle purchase.  Thank you.

Philip,Kingsport, TN

"SuperPages.com Online Review"

I just purchased my third vehicle from them and I have to say they have always treated me great. Each time I have shopped around but always ended up buying from Auto World. They keep giving me the best trade in and the best deals on the vehicles I want. My most recent purchase was a Jeep Grand Cherokee (used). They were great. I cannot say enough good things about them .... no pressure, very helpful, friendly .... all in all just a great experience.

Guest17249,Wise, VA

"Submitted via email"

Brian, I wanted to tell you thanks for helping us find the right vehicle at the right price.  You, John and Jamie were so helpful in the purchase of our new Town & Country and then, just a few weeks later, with our pre-owned Jeep.  We are loving both vehicles and really appreciate your work with us.

Talk about customer loyalty!  Two new automobiles in less than a month!

Brian, you have really earned our trust and our business.  Thanks again for your help.

Keith,UVA Wise

"Online Review thru Merchant Circle"

I have bought several vehicles from them. I have bought from other dealerships as well. The staff at AutoWorld is always, hands down, the most helpful and friendly. I cannot say enough about them!  If you have never shopped with them you are only hurting yourself. They are not your typical car dealer - Thank God!  Please don't take my work for it ... call or email them or go visit and see for yourself. This is the only car dealer I would send my mother too, need I say more?

Thomas,Big Stone Gap, VA

"Submitted via email"

Hello.  I wanted to tell you all how pleased I am with my new Jeep Liberty.  Everyone at Auto World was very nice and very helpful and I could not be more happy.  Thank you Courtney for all of your help.  I look forward to seeing you again soon.

Paige,Big Stone Gap, VA

"AutoDealerBase Online Review"

Overall, it was a great buying experience.  I was impressed and I will do business with them again.

Tonya,Pound, VA

"Submitted via Survey"

I always get great service at Auto World and that is why I buy all of my vehicles from them.  They are helpful during the purchase and then, afterwards, for all of my maintenance and warranty work.

James,Coeburn, VA

"Submitted via Facebook"

I am very happy with my truck I just bought!  Larry Burgan was very helpful as all of the Auto World peeps are!  I will be back to get another car soon.  Thanks again!!!!

Karen,Big Stone Gap, VA

"Submitted via Facebook"

I am loving the 2011 Challenger we purchased in September.  It's AWESOME and draws appreciative looks everywhere we go.  Thanks to all of the people at Auto World who helped to make this possible!

Judy,Pennington Gap, VA

"Submitted in person"

I have bought so many cars from Auto World that I have lost count.  You guys are always great!  Great people, great service, and you always seem to give me the best price!  I can't thank you enough!  Keep up the good work and I will keep coming back to buy more.

Carl,Wise, VA

"Submitted in person"

I absolutely love my new Jeep Wrangler.  It is one of the best vehicles I have ever owned.  Thank you all so much for helping me get this Jeep.  I know there were some tough circumstance but everyone at Auto World went out of their way to help me take this Jeep home and I am very thankful for your hard work!   Maybe I will see you on the trail sometime!!

Amanda,Coeburn, VA

"Submitted via email"

One word ... GREAT!   There is nothing else I can say or need to say.  I will be back when I need to purchase a vehicle for my wife.

Gary,Wise, VA

"Submitted in person"

I have always shopped at Auto World and always will.  I always recommend you to my friends and think you guys have given me great service for years.

Cheryl,Big Stone Gap, VA

"Submitted via email"

Dear Auto World Staff,

I normally do not write these types of letters but I have made an exception in your case.  I want to say, firstly, that everyone at your dealership, without exception, was very nice and friendly.  That is something just not seen anymore.

Secondly, I was shocked that I did not have to spend hours negotiating and haggling over the price of my trade or the new Dodge Journey that I wanted to buy.  Your staff was nothing short of the most honest and most professional I have ever dealt with and I truly wish to say thank you.

It may be a long time before I need another vehicle but as soon as I do I will come directly to Auto World and not think twice about it.  Please keep doing things the way you do now and you will go far.  I was so impressed with the personal service I received that I have also sent 3 of my family members to you.

Carol,Wise, VA

"Submitted via Survey"

Fast, friendly, and fair.  I was ready for a big ordeal and instead I enjoyed the experience.  I really like my new Jeep.

Rhonda,Wise, VA

"Submitted in person"

Jamie and Brian were awesome.  I have never seen any car dealer that answered my emails and responded to my questions as quickly as Jamie did.  Sometimes, within minutes, he had emailed me back with the information I needed and extra pictures.  It was amazing.   Then when I got to Auto World Brian, my salesperson, was on top of everything.  He knew more about the Nitro than the other sales man I had talked to at XXXX XXXXXXX (other dealership).   Brian knew everything about this vehicle.  And he gave me a great price and the exact payment I needed.  So THANK YOU all !!

Derrick,Bristol, TN

"Submitted via Facebook"

Special thank you to Robbie Mullins ... we love the Caliber ... Robbie worked from start to finish and got us a car!

Jennifer,Big Stone Gap, VA

"Submitted in person"

Everything was great!  People are very honest and polite, and they answered all my questions thoroughly.  I am very pleased.  Thank you!

Randy,Big Stone Gap, VA

"Submitted in person"

They did good - as always.  I buy all of my cars from Auto World.

Melissa,Wise, VA

"Submitted via Survey"

I had no complaints at all.  You all have helped me more than any other dealer and I really appreciate all that you did for me.  Thank you!

Larry,Pennington Gap, VA

Contact Information

Auto World of Big Stone Gap

721 East Fifth St North

Big Stone Gap, VA 24219
sales Sales:
(888) 397-3651
service Service:
(866) 980-9742
parts Parts:
(888) 729-3790

Hours

  • Monday: 8:30am-7:00pm
  • Tuesday: 8:30am-7:00pm
  • Wednesday: 8:30am-7:00pm
  • Thursday: 8:30am-7:00pm
  • Friday: 8:30am-7:00pm
  • Saturday: 8:30am-6:00pm
  • Sunday: Closed